Over the past few decades, women with their passion, talent, dedication and enthusiasm are clearly forming the bedrock of economic growth and prosperity in India.
Even the report by McKinsey Global Institute has estimated that India could add $770 billion to its GDP by 2025, simply by giving equal opportunities to women. Lubrizol’s internal Diversity and Inclusion initiatives also support this vision.
The theme of International Women’s Day 2021 was “Choose to Challenge”. As far as Lubrizol is concerned, the core customer base belongs to the building materials and construction industry, which is currently male dominated. Globally only 1-2% of women in this industry are able to reach the leadership position.
One can observe there is very limited opportunity for women professionals in this field for decision making when it comes to plumbing, architectural design, fire fighting and so on. Women Leaders are changing the world as we see it today.
When women, the very few, take top leadership positions, they bring about a change in the very culture of an organization. The TempRite India team saw this potential opportunity to bring about a change in the norms of the industry by honoring the women who have chosen to challenge this very phenomena of the industry.
This also served as a networking opportunity for the internal team to cater to this untouched customer segment of key women influencers in the building material industry which will help Lubrizol’s core business areas in the long run. Thereby, Lubrizol India team demonstrated our core cultural values – Think External & All in.
